Broadcasting And Programing :: essays research papers

Broadcasting and ProgramingSteiners ModelSteiners exemplar on computer programming preferences and broadcasting choices tries to register how transmits come to the conclusion of what programming to show. This modelgoes on the assumption that broadcasters will go after the largest audiencepossible. spill on the information given almost this hypothetical situation, we can hazardwhat each of the four plazas in this market will show. in that respect are three distinct audience preferences. The setoff groups of 1200 viewershas a set-back programming preference of sitcoms and a jiffy choice of soaps. The imprimatur group numbers 900 viewers and would pick cops first and soaps second. Thethird group, vitamin D viewers, likes soaps first and sitcoms and their second choice.This model says that the audience will watch their first choice first and thenthe second choice, but only is their first choice is not available.Lets say that the Federal Communications Commission attests stat ion A in theirmarket. Looking at the viewer preferences, station A would start to broadcastsoaps. By show soaps, it would capture a market of 2600 viewers. All viewerswould watch because soaps is their first choice or it is their second choice buttheir first is not available.The FCC then offers a license to station B. After examining the audience sizes,stations B also starts to show soaps. By programming to this audience, it splitsthe soaps market with station A and both of them abide 1300 viewers.Station B does not pick another programming because no other choice can offermore than 1300 viewers.When the FCC offers a license to station C, things will definitely change inthis market. Station C sees the biggest audience available is the sitcom marketwith 1200 viewers.But when station C takes that 1200 viewers from the soap audience which holdsitcoms as their first choice, station A and B will both drop to 700 viewers.They like a shot take to make a decision. Both can find larger ma rkets elsewhere. iodine station, and it does not matter which one, will switch to cop shows. Forthis hypothetical, station B would choose cops for 900 viewers.Station A, who still is showing soaps, now only has ergocalciferol viewers. It does notlike that, so it starts to show sitcoms. Audience 3, with 500 viewers, now iswatching sitcoms because there are no soaps out there. Station A and C are bothshowing sitcoms and are splitting a viewer audience of 1700 for 850 each.Now that the viewers are confused about what station is showing what, the FCCoffers a fourth license to station D.