Sales Proposal NESTLE Essay Example | Topics and Well Written Essays - 2500 words

Sales Proposal NESTLE - Essay ExampleNesextravaganza is the label of the stone- inhuman java tree that will be offered by Nestle at all of the parlors outlets so that everyone around the country can try it out. It has a big reach of direct and indirect competitors as it is competing with many brands in each of its product category. As the aspiration is at its peak, Nestle has to work upon differentiation strategies to pass around with their customers and also ensure that they maintain their customer base in the market. Associating the brand name with an ice cream parlor is a unique and creative estimation as well because many organizations are not observed to take such a step. However, for the insensate coffee, it is in direct competition with Starbucks, Gelato Affairs, Movenpick and all former(a) coffee shops ice cream parlors that are offering cold coffees. In the initial phase, the company has decided to introduce three unique flavors in cold coffee one will be simple bu t strong cold coffee, second option will be caramel flavored cold coffee and third will be the chocolate flavored cold coffee.Since Ben & Jerrys has seen a robust growth in the demand of cold coffee at its coffee parlors, it has to include this product in its menu list so that it can enter into the coffee market like Gelato Affairs has done. All organizations need to hunt down ahead in the competition with the business requirements, ignoring any competitive move would prove to be consequential for the firm. At it already has a huge range of flavors in the ice cream category, it has the potential of offering various other options in cold coffee in the long-run which can enhance the realise of its customers to a great extent. Nestle has carried out the market survey and it is concluded in the study that the customers are willing to pay premium prices for having an excellent cold coffee at the ice cream parlors. The respondents have emphasized in the survey that they would love to ha ve a chilled glass of cold coffee at Ben & Jerrys which is has been ranked at the top level by the customers. It was even revealed that the target market prefers to visit this parlor once a week with their friends as it is their favorite place for hangout. The product Nesextravaganza has a huge market potential and it can achieve its objective of gaining the top market share in the cold coffee sector in the ice cream parlors. Nestle Nestles history dates back to 1866 when it started its operations in Cham, Switzerland by the name Anglo-Swiss Condensed milk Company. At that time, it was the foremost European company that was producing condensed milk for the customers. In 1905, the company merged with Nestle as a result of fierce competition within the industry and since then it has been dominating the confectionaries and coffee industries (Nestle History, 2013). The leading brands of Nestle are Nestle Pure Life, Nesquik, Nescafe, Nestle, Haagen-Dazs, Maggi, Milo, Nido, Nestle Milkpak and many more. As of 2012, the company had net profit of $ 10,611 million which is consistent with its 5% yearly growth rate despite the economic recession that is impacting the businesses globally (Nestle primeval Figures, 2013). The primary objectives of the company are to be known worldwide as the leading corporation that fosters Nutrition, Wellness and Nutrition, gain trust of all the stakeholders and enhance the pecuniary performance of the entire industry. It is common and well known fact