E Commerce Use In The Tourism Industry Tourism Essay

E Commerce Use In The Tourism Industry Tourism Essay Abstract: The aim of this paper is to present the impact of Internet on tourism, highlighting the main benefits and limitations of e-commerce in the tourism industry. The article will provide some fundamental knowledge about the ICT (Information and Communications Technology) developments and their implication on various sectors of the travel and tourism industry, related to the world economic situation. 1. Introduction The Internet which is considered to be the most important innovation since the development of the printing press (Hoffman, 2000) has revolutionized how businesses operate. In 2010, Internet reached almost 2 billion users worldwide(28,7% of the total population) including more than 800 million Internet users in Europe (58,4% of its population) and approximately 7.8 million users in the Romania (35% of its population). These figures represent an increase of 444,8% compared to the year 2000. Table 1. Internet Usage and penetration rate Population (2010 est.) % Pop. Of the world Internet users Penetration (% Population) Users Growth (2000 -2010) Romania 21,959,278 0.32% 7,786,700 35.5 % 873.3 % Europe 813,319,511 11.9 % 475,069,448 58.4 % 352.0 % Rest of the world 6,010,331,171 87.78% 1,483,658,668 24.7% 482.8% Total world 6,845,609,960 100% 1,966,514,816 28.7 % 444.8 % (Source www.internetworldstats.com) Due to the uninterrupted growth of the Internet penetration rate, demographic characteristics of online users are resembling more and more the ones of the general population. The average age of Internet users is rising in tandem with that of the general population, and racial and ethnic characteristics are more closely mirroring those in the offline population (eMarketer, 2010). Another interesting is the fact that over 90% of people between age of 5 and 17 use the Internet on a regular basis (Turban, King, McKay, Marshall, Lee Viehland, 2008). These younger generations are more familiar with the Internet than other media such as radio and television. When they will become economically active population, the Internet will be the most influential medium in business. From the early ages of the public Internet development, the search for travel information and for the purpose of making a booking has been one of the main reasons that people use the Internet. The top 5 most popular online purchases were books (66%), clothes (57%), travel arrangements (57%), gifts (51%) and CDs (45%) in the US in 2007 (Center for the Digital Future, 2008). The tourism industry has demonstrated rapid growth before the impact of the financial crisis and therefore has been identified as a key element of growth in the services sector. The tourism industry continues to be an important element as foreign exchange earner, contributing to the growth of the Gross Domestic Product (GDP), the growth of the investments and employment rate as well as strengthening the services account of the balance of payments. According to the World Tourism Organization (UNWTO) the tourisms contribution to worldwide GDP is estimated at some 5%, and ranges from approximately 2% to over 10% for countries where tourism is an important sector of the economy (UNWTO Tourism Highlights 2010). The global economic recession combined with other problems related to natural disasters and influenza pandemic made out of 2009 one of the toughest years for the tourism sector worldwide. The year 2009 marked a decline in international tourist arrivals all over the world (880 million) and the tourism sector in Europe was the strongly affected. But starting with the 4th quarter of the year growth returned, after 14 months of negative results. And good news is announced by the UNWTO prediction that international arrivals will almost double reaching 1.6 billion by 2020 (UNWTO Tourism Highlights 2010) and will continue to grow at a rapid pace. The expansion of this industry will also have a benefic effect on the economic growth of other related service industries, such as food and beverages, accommodation, transport, shopping, entertainment and other small and medium-sized industries. Source: UNWTO Tourism Highlights 2010 2. The connection between ICT and Tourism Tourism industry has been linked with the progress and evolution of ICTs for over 30 years. Commencing in the 70s with the establishment of the Computer Reservation Systems (CRSs), then in the 80s the evolution of the Global Distribution Systems (GDSs) and the Internet in the 90s have changed operational and strategic practices in tourism. Nowadays ICTs are relevant on all operative, structural, strategic and marketing levels to facilitate global interaction among suppliers, intermediaries and consumers around the world (Buhalis Law, 2008; Egger Buhalis, 2008) Tourism is a dynamic sector of the economy, regardless if it is considered at local, national or international level, and as the Internet penetration rate increased, the use of e-commerce can became an effective tool to promote and develop new opportunities in the travel and tourism sector. Because tourism can be considered an information intensive industry it has experienced important changes over the past few years due to the strong evolution of ICT, which together with the Internet spans the globe (G. Schneider, 2007). The tourism sector is characterized by the intensive production of information, to meet the needs of the various actors (Ramos et al., 2009). ICT has significantly altered the playground for travel and tourism stakeholders, creating new opportunities and challenges in selling and promoting their products/services. The way in which potential clients search for travel information and buy their holidays packages was also altered by the unforeseen development and mass diffusion of Internet. Tourism and Internet combined together revolutionized the way of traveling. The cumulative effect generated by the following factors: the progress made in the field of the ICTs combined with the fact that technology became largely available; the digitalization of business; the growth of e-commerce in al fields of the economy; the adoption and integration of these revolutionary technologies in the field of tourism led to the birth of the concept of e-tourism. Electronic tourism (e-tourism) is defined as being the application of ICT on the tourism industry (Buhalis, 2003). After a literature review of works done on this domain I would like to point out that experts stated that e-tourism represents the digitalization of the value chain and business processes in the travel, tourism, hospitality and catering industries. At the tactical level, it includes e-commerce and applies ICTs for maximizing the efficiency and effectiveness of the tourism organization. At the strategic level, e-tourism revolutionizes all business processes, the entire value chain as well as the strategic relationships of tourism organizations with all their stakeholders. (Buhalis, 2003) 3. Benefits and limitations of the Internet and ICT As mentioned above the evolution in technology allowed existing business to re-engineer themselves through technological innovation and permitted the entrance and creation of new business. The implementation and use of e-commerce applications present a series of advantages but also a series of disadvantages. The most relevant benefits and limitations of electronic commerce use are displayed in the tables below: Table 2. Benefits of e-commerce Source: Turban et al. 2008 Table 3. Limitations of e-commerce Source: Turban et al. 2008 ICT and Internet have provided the means for tourism organizations to develop their business processes and adapt their management structure and strategy to take advantage of the newly created possibilities in order to: Increase internal efficiency and better manage of their capacity and improve yield management. Interact more with existing and potential customers and personalize the products/services in order to meet their needs. Revolutionize tourism intermediation and increase the number of points of sale. Enable consumers to communicate with each other and share opinions. Provide Location Based Services utilize the ability to make use of the location of the mobile device. (Virrantaus et al. 2001) Promote of efficient cooperation between partners in the value system. Enhance the operational and geographic scope by offering strategic tools for global expansion. (Buhalis, 2003) The most discussed technological barriers are the lack of global standards for quality, security, and reliability (Turban et al., 2008; Van Toorn, Bunker, Yee, Smith, 2006). The absence of standards in technologies and its applications can increase semnificatively the cost of system integration for a more efficient management in distribution, operation and communication worldwide. Hospitality corporations had the financial power to invest and transform their systems into a total netware system. Small and medium-sized tourism enterprises (SME) on the other hand are having trouble integrating their systems because of limited financial resources. Due to this fact SME have a competitive disadvantage when competing against large corporation and it is difficult to conserve their position on market. The major non-technological problem is the payment and privacy issues, which can result in keeping consumers away from making online transactions. Businesses must protect themselves and their customers from losses due to cyber-vandalism and fraud, offering secure transactions and privacy protection of personal information by using advance cryptographic methods. The large availability of Internet created huge amounts of information, some of which can be inaccurate and deluding. For this reason, the Internet has lead to a decrease in the efficient search for information (Allen Shoard, 2005; Farhoomand Drury, 2002; Lurie, 2004). From the consumer point of view this may result in frustration due to the increased number of alternatives and attributes and finally may lead to increased cost for searching and indentifying alternatives Using ICT as a stand-alone initiative is not adequate and has to be combined with redesigning the business processes, structures and management control systems. ICT can enhance business success when rational and innovative planning and management is exercised on regular basis in organization. Intellect therefore becomes a critical asset, while continuous education and training are instrumental for the innovative use of ICT and the competitiveness of tourism organizations. (Buhalis, 2003) The integration of e-commerce application in tourism affected both supply and demand in this industry. In all sectors of the tourism industry the influence of ICT and Internet can be noticed through internal re-organization, relationships with partners and the way it relates and interacts with customers and stakeholders. E-tourism offers a wide range of opportunities for business expansion in all geographical, marketing and operational senses and as a result an important number of new players have arisen, sometimes referred as barbarians in the literature (Wade, 2000), as they enter with self-defined new rules. Table 4. Influence on various tourism industry players Source: Werthner, H. and Klein, 1999 4. Conclusion Travel and tourism have demonstrated that e-commerce may influence the structure of an industry, and provide new opportunities for business. In order to keep up with the highly demanding and better-informed customers, tourism organization have to use the advantages provided by the development of ICT and integrate the innovational technologies into their business process. The changes in industry structure is equally affecting large corporation and small and medium companies but it is more stringent for SME to master the ability grasp the opportunities provided by ICT, because failure to do so will materialize in loss of competitiveness and business opportunities. As experts stated it: Given the importance of e-commerce in tourism, it is essential that tourism organizations adopt e-commerce as their business strategy. All type of tourism organization should pay attention to the new mobile technologies that emerged in the past few years and to the advantages offered by m-commerce because this may take e-tourism a step forward by offering a better interaction with the customers. The study of what seems to be materializing, as m-tourism will be the focus of further research. Due to the fact that the use of e-commerce had a continuous and rapid growth despite the current economic situation combined with the great potential of the tourism sector, I venture my self in stating that e-tourism can provide us with a way to surpass more quickly the negative effects generated by the international financial crisis into the economy.

The Role Of Husband And Wife In The Middle Ages :: essays research papers

Many pamphlets and books were written during the reformation era which explained how to be a good wife or husband. At this time there was a widespread change in the way people viewed the roles of husbands and wives. Reformation thinkers believed that the role of the man in a marriage was to care for the needs of his family by providing for their shelter, food, and safety. The role of the woman in the marriage was to support the male, take care of the household, and raise the children. Neither the male or the female were considered to be higher than the other in the marriage. As Ozment states in When Fathers Ruled, the husband's duties were to ensure his families well-being and to rule over his family and servants with a firm hand.1 The bad husband was one that had no self control because without self control the husband could not provide for the family properly. A bad wife was one who did not know or respect her place in the family. Ozment writes that many reformer thinkers believed that the husband should have the rule in the household. This is because " a wife required proper deference... Because of her perceived physical and temperamental weakness, compared to men; magnanimity, pati ence, and forbearance befitted the superior nature and position of men."2 Reformation thinkers believed that husband and wife were on the most part equal with the male heading the household because of his stronger characteristics. The ideas of the reformation thinkers on the roles of husband and wife differ in some ways to the ideas of their roles today. In the eyes of some the man is still the head of the household. More so the husband is considered to be a figure head in today's family. The man is seen to have the power in a relationship but in reality the power of both husband and wife is for the most part equal. In some instances the woman is considered to have more say or power over the family. In present times more women are going out into the job fields and making as much as if not more money then their husbands. In this essence the roles of husband and wife have switched since that of the reformation era. Today what makes a bad husband is much the same as it was in the reformation era.

The Long Campaign against Social Security

Bush has proposed allowing workers to invest some of their federal retirement taxes themselves to earn a better rate of return — a partial privatization of the 65-year-old retirement system.For such a long time the Social Security have been viewed by most conservative as a way in which the power of the government expands. The Social Security is owned by the government. It is an insurance program that runs for more than 69 years and is designed as something that compulsory collect from the public as a payroll tax.The benefits that can be derived from the insurance program are disability, retirement and survivor benefits.   The problem with the Social Security arises on 1983 when the payroll tax that a person pays sometimes exceeds the benefits that the Social Security offers. In order to compensate with such a â€Å"hoax† as people started to call it, the Social Security invested the money in the Treasury Security that are deposited as a trust fund under the Social Sec urity.Most people and politicians believe that the Trust fund does not exist anymore. Some say that it should have been invested into a private sector so people would know how the government spent the money.Since those who would benefit from the Social Security comprise a large number of voters, politicians have been extra careful when dealing with policy changes that would affect the Social Security. Since it was projected that the Social Security would face bankruptcy on the near future there have been several proposals regarding the way in which it could be run to yield more benefits in the future.Reagan in his early campaign suggested that the Social Security can be privatized. According to him, the privatization could be done by an introduction of voluntary features that would give the citizen a capability to act in accordance to their will. He further stated that he is against forcing any citizen into joining a compulsory public program regardless of the need.Nonetheless, when Regan have been a president he did not address the issue on privatization of Social Security and instead work on increasing taxes and the age of retirement to answer the possible problem in the Social Security. Regan have influenced the campaign on privatization but proved that radical changes needs long preparation and evaluation.President Bush proposed to partial privatized the Social Security in order to solve the upcoming bankruptcy.   Bush aims to give deliver the benefits of the Senior Citizens or the people who have invested in the Social Security while at the same time helping the younger generation to build their wealth through the system.Bush proposes the possibility of an individual and voluntary retirement account. President Bush’s proposal was known as progressive indexing which suggest maintaining the benefits for low income earners while slowly cutting down the benefits that high income earners receive.Works CitedThomma, Steven. Social Security Overhaul is L ong-Standing Conservative Dream. Commondreams.org. 2005.Retrieved on December 5, 2007. Retrieved from the World Wide Web: http://www.commondreams.org/headlines05/0205-05.htm

Women and ADHD Free Essay Example, 1500 words

It is difficult for them to keep everything in its place. They fail to manage the time properly, finish up their work or place the right priorities. This is the "attention deficit" that is very close to hyperactivity. It is interesting that sometimes women with ADHD, in contrast, show a so-called hyper concentration. It happens, when they become immersed in any business and as a result ignore everything around, losing the sense of time and paying no attention to the presence of other people. Forgetfulness. It is completely normal for a modern woman to forget something from time to time. However, for women with ADHD forgetfulness is the normal state of life. They constantly forget about the important events and meetings, as well as about the minor ones, such as where they put this or that thing. This forgetfulness can be very dangerous for a business woman, because it is usually associated with indifference and irresponsibility in relation to the job, which is extremely harmful to her career or business relationships. Impulsivity may be manifested in a variety of situations. Impulsive women tend to interrupt the interlocutor in the conversation without looking at the consequences, which is a bad characteristic for them in the social environment. We will write a custom essay sample on Women and ADHD or any topic specifically for you Only $17.96 $11.86/pageorder now A good example of ADHD among modern women is the so-called "impulsive shopping, " when a woman makes a purchase (especially expensive and unnecessary one) under the influence of the spontaneous desire. Emotional difficulties. Women with ADHD are always subject to emotional swings - up and down. They are characterized by the constant changes of mood, and they often get bored, starting to look for the instant emotional arousal. The smallest trouble plunges them into a rage, depression and even leads to such emotional problems as depression and neurosis. These psychological problems lead to the difficulties in both family and professional relationships. According to the US statistics, the divorce rate in the families where one of the spouses has ADHD is twice higher than in normal families. Low self-esteem. Women with ADHD often have critical attitude to themselves, which leads to the lowering of their self-esteem. It is usually connected with their underachievement in school, lack of success at work and in personal relationships. Women usually accept the difficulties in these areas as a personal failure and blame their own inferiority, which lowers self-esteem even more. Lack of motivation. Typically, this problem is clearly visible on the example of students who cannot concentrate on homework, but in women it can also be seen in tandem with procrastination and weak organizational skills.