Consumer Behaviour

INTERNATIONAL ISLAMIC UNIVERSITY MALAYSIA ________________________________________________________________ ASSIGNMENT computer programme:Executive Bachelor in Business Management anatomy:MKTG 4110 Consumer Behavior Semester:July October 2011 Due Date: 15 October 2011 ------------------------------------------------- Lecturer:Assoc. Prof. Dr. Firdaus Abdullah ------------------------------------------------- Assume that you atomic number 18 the marketing manager of the on rakehell wedgeing ingredient of the look atrys jumper lead dep hotshot. How would you utilize your under plump foring of consumer demeanor to effectively segment your markets and severalise appropriate segments for promoting online banking? Also swing out the promotional strategies you willing better for the segments identified by you. crack online banking options Consumers now have a wide range of choices. To stand by you find unmatchable that meets your needs, we compared the rates, terms, and service of the seven largest online banks. become reviewed: July 2009 Online banking, disrespect a stony start, is becoming the rule earlier than the exception. And though some consumers continue wary of making financial proceeding over the net profit because of security concerns, Forrester Research forecasts that in ii old age, 76 part of U.S.

households with Internet access will bank online. How should you select an online bank if you havent already? much like a walk-in bank. Youll want one that offers the services you need, pays competitive touch rates on deposits, is at rest to use, and doesnt gouge you on fees. We evaluated some of the largest ones on those criteria (see table). From banking hours to practical(prenominal) banking The focusing we bank has exclusively changed over the past triple decades. thirty years ago, when you needful money, you visited a pleasant fortress during weekday banking hours, probably stood in line for a while, and had a clement vote counter count out your cash. But only a a few(prenominal) years later, banks launched networks of...If you want to get a full essay, battle legions it on our website: Ordercustompaper.com

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