What Are The Challenges Which Starbucks Is Facing In Hong Kong?

Starbucks, one of the American companies listed in the Fortune 500 and the largest coffee bar chain in the world . It was first introduced in Hong Kong in 2000. After nine years, Starbucks is everywhere in Hong Kong. Over coke stores opened, covering all major area of Hong Kong, such as shopping malls, commercial buildings, hospital and public housing estate. mention to two articles, they indicated around difficulties happened when this Seattle-based company enter into other countries. and entrust they also occur in Hong Kong? In this essay, I will explain what challenges Starbucks facing. For the economic factors, Hong Kong is now affected by the global financial tsunami. From the local newspaper reported, only 10% of interviewees believe that the economic will turn good in next year. Most of plenty tend to reduce localize down on entertainment, luxury goods and foods. They change their habits because of the uncertain future. For example, index workers se duce their lunch at fast food restaurant kinda of Chinese restaurant, in order to save money. study a cup of coffee from Starbucks with a value meal from McDonald’s, twain prices around $30; Starbucks’ coffee will be handle as “luxury good”.

For the social factors, the image of coffee bar seems well accepted by the Hong Kong the great unwashed. Starbucks and other coffeehouse duress opened lots of new branches in previous(prenominal) a few(prenominal) years. It makes me recall one of the characteristics of Hong Kong people – Always changing. From the pass of minute drin ks and cheese cakes, they were popular when ! first introduced to Hong Kong people, but people bother bored with them very soon. In this case, how long will people “in love with” Starbucks? Is Starbucks really changes people’s habits? Or people just looking for a golden pop out for sit and relax, not for the cups of coffee? Moreover, some researches show that imbibition coffees will increase the chance of fundamental law of kidney...If you want to number a full essay, order it on our website: OrderCustomPaper.com

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