Naukri.Com

NAUKRI. COM Industry- eBusiness is the integration of a partnerships line of military control including products, procedures, and go over the Internet. pic You turn your ships company from a production line into an eBusiness when you integrate your sales, marketing, accounting, manufacturing, and operations with your web identify activities. An eBusiness uses the Internet as a center for all bank line activities. eCommerce is the online component of an eBusiness. E-business may be defined as the conduct of industry,trade,and commerce using the computer net views. Naukri. om is an Indian moving in explore engine operating in India founded by Sanjeev Bikhchandani in March1997. This involvement settle al pitiablelys businesses to place business concern announcements and look through restores. People feel for employement send word post their resumes, ad links to their home page and lop the ads and look at potency employers home pages as well. The site was com plete in 1997 by selective instruction Edge (India) Ltd. Info Edge is a listed company on the Bombay Stock Exchange and National Stock Exchange. It went usual in November 2006. As of March 31, 2011 Naukri. om had a database of about 25 trillion registered credit line seekers and over 80,000 live job listings from Corporate Customers. During the Fiscal social class 2010-11 Naukri. com serviced approximately 42,000 Corporate Customers, an average of about 12,000 resumes were added while about 72,000 were modified daily in the Naukri. com database in Fiscal division 2010-11. Overview In India Naukri. com has been bedded at 22nd spot as per Alexa traffic rankings. It has a world-wide ranking of 452. 2,480 sites sh are their links in the job opening. Usually approximately 9 minutes is spent by each viewer in the site nd all page is viewed most 42 trice approximately. Naukri is the leading job site in India and is the premier brand of Info Edge. It has single-handedly give n a advanced dimension to the concept of fight in the country. After it was found the company has left stooge e actually competitor. Naukri. com as a enlisting agency offers employment related function to both regular job seekers and leading placement agencies and recruiters and corporate houses. Its service are available in both India as well as outside the country. The jobsite offers a wide range of services such as Response Management Tools and Resume Database Access.Among its major services is recruiter branding solutions, Naukri PayCheck, Naukri. com Magazine, Resdex, Naukri on Mobile and Chat and job postings. The site has, at any clock age, 200,000 jobs and serves almost 35,500 corporate houses. It to a fault publishes a useful report named Naukri JobSpeak, which is brought out on a monthly basis. Corporate strategy Vision Vision is to establish a political platform where, in 20 years cartridge holder, every Indian who is looking for a job can find one. Mission b oth person looking for a Job should get one. Initial scheme (1997-2000) The initial marketing strategy was geared towards fulfilling two nonsubjectives.The first objective was to get the companies and placement consultants to list their jobs on the web site and the chip one was to get job seekers to visit the site. Towards achieving the first objective, an intensive wait exercise was carried out. The team went through the previous issues of several newspapers and magazines, went to libraries, scanned Yellow Pages and strengthened a mailing list that contained names and addresses of approximately twenty four thousand companies and placement consultants who had placed an advertisement for jobs in the last basketball team years.Letters were mailed out to them with goledge about the service. At the same time, another(prenominal) list of newspapers and magazines was compiled. Letters were also sent to these newspapers and magazines informing them of the introduction of this qu eer service. Advertising was also done but on a very small scale. It was restricted to small-classified displays in newspapers. In effect, initially, the marketing strategy of Naukri. com was establish on direct mailing and it was actually a very low cost one. Current Strategy (2001-2004) The marketing strategy currently macrocosm descended by Naukri. om is two pronged one, in the newss of their marketing private instructor Ayesha Kapur. Naukri. com deliberatees out to two segments primarily the job seekers and the employers. To reach out to recruiters, Naukri. com has a 130-140 strong sales force across the country that go both(prenominal)what and meet the clients face to face, introduce them to the products and explain them. The mechanism adopted to reach out to the other segment, that is, the job seekers, is aggressive publicise. The aggressive advertising has unplowed momentum only during the last year (2003-2004). Naukri. om has been advertising on tv and the print m edia and is now exploring radio as a medium for advertising its services and products. Advertisement on television has included promotion during the IndiaAustralia play game series telecast on the national T. V. network, Doordarshan, in the year 2001. Environmental factors The major external forces are SUPPLY AND DEMAND If the company has a demand for more(prenominal) professionals and there is limited cut in the market for the professionals demanded by the company, then the company will create to cipher upon internal sources by providing them special training and development programs.In this case naukri. com has to supply more resumes and employable populate. Labour market If there is surplus of manpower at the time of recruitment, even informal attempts at the time of recruiting alike notice boards display of the requisition or announcement in the confrontation etc will attract more than enough applicants. IMAGE / GOODWILL bod of a company is based on what organiza tion does and reached by industry. Good companies looking for candidates at naukri. com will sum up the outlet of people joining the site for future searches. governmental-SOCIAL- LEGAL ENVIRONMENT Various government regulations prohibiting discrimination in hiring and employment have direct impact on recruitment practices. any law or regulation will affect the number of resumes forwarded by naukri. com for example if there are reserved place for SC/ST in a company then naukri. com will have to filter out those matching this criteria. COMPETITORS To face the competition, legion(predicate) a quantify the organizations have to change their recruitment policies according to the policies being followed by the competitors. Naukri. om has to follow with companys policies and update its website with same on real time basis. Business Process pic Naukri. com is currently sited in the online recruitment and job search space. It can define its business based on products and serv ices delivered or customer functions fulfilled. A assertable list of renderings could include online advertising site for vacancies Internet based recruitment related products and services business online resume source online culture source for job seekers on available jobs online job practise method online resume services for job-seekers, etc. Another counselling of defining a firms business is to base the definition on the firms core competencies. Naukri. com has developed competencies in creating and runnel a website and associated technologies. The firm is competent at facilitating matches between the job providers and the job seekers using its website and the power of Internet and email. This definition enables the firm to diversify in the future to any product category where the firm can relieve matches between two or more sets of parties using a website, the Internet, and e-mail through its proprietary technology and databases. A visit to naukri. com website indic ates that the firm is already experimenting with matrimonial matches and matches involving owners of building plots, houses, and apartments with those seeking to purchase or rent property. difficulty definition As the number of unemployable people is rising we motivating a method by which Just in time get crush for finding the jobs by unemployable people and finding of employees by the company becomes efficient. Requirement analysis As Is To be Notice boards, print ads, word of mouth wind vane portal Results oriented Process oriented disordered level coverage of notice Wide area coverage of information JIT process efficiency is low JIT process becomes efficient Difficult in rile to information Easy access to live employment opportunities depressive disorder records of database of searchers and recruiters Large records updated daily Public access, private access not possible Private access possible Technology The database collection. World Wide Web iFind Te chnology The iFind algorithm is powered to find what you mean, not fair what you type. This increases the mess of germane(predicate) resumes available to you to choose from. The ION platform is fitted with security features to cover substance abuser authentication Safe platform administration Secure communication protocols Additionally, the platform is compatible with standard security features, such as the ones related to the setup of secure networks (in particular VPN technology, firewalls/routers NAT configurations, SSH connections). E-apps performance for employers to manage responses. applicant tracking corpse (ATS) DSS pic Technologies used and their preference with increasing volumeAttributes and Characteristics Faster search Secured access personalize data Customization of data Privacy protocol Huge records for recruiter and applicant to search from make up effective Global reach Reduction in recruitment time by 60% Usability from stakeholder points of view For job hunters Ease of access to one million million millions of jobs. Personalized format Secure login Global reach Application time is reduced Resume developments For employers Connectivity to millions of job hunters Real time information updates germane(predicate) search E apps to manage resonses Ease in passing information For government Increase in GDP Increase in valuate taxs Low unemployable rate IT Infrastructure requirement pic 5 degree model of naukri. com infrastructure pic Firewall It is a software act mounted on a server at the point where a company is affiliated to the internet. Its purpose is to prevent unauthorized access into the company from outsiders Demiliterized zone In a DMZ configuration, most computers on the LAN run behind a firewall connected to a public network like the internet. bingle or more computers also run outside the firewall in the DMZ. Cost benefit analysis They made the market more efficient by trim back search cost and performance cost thus devising it attractive to get into this market.It is important to understand the reasons for naukri. com and other similar websites registering tenuous growth. The job market existed before but naukri. com and other similar websites took initiatives to make haste certain activities performed in this market. They made the market more efficient by reducing search cost and transaction cost thus making it attractive to get into this market. In this case, the efficiency in the market also brings in effectiveness as the cycle time to close the transaction becomes short leading to increased satisfaction. That is, when market becomes more efficient, trapped grade is released which manner a new revenue stream for the business organization.Trapped harbor is also released when a new value system gets created, for example, the value of a new found community of recruiters and job seekersthey existed earlier but as standalone entities. This leads to savings in co st to search the talent. For recruiters the cost advantage comes from reducing the cost of print ads and other traditional methods. Also they get the capital talent quickly so that they can hire the person for the position and continue their operations. For job hunters it saves their cost of running around for hunting down the required jobs. Challenges in Naukri. com business pic People- Convenience and connectivity ensures people are just click away to get the right kind of job.The ease of accessing the database for application for the jobs has made it easier for people to search the jobs which suit them. However with increasing number of applicants the increasing database makes it difficult to manage the large pool of offers. Moreover some co-success factors support both efficiency and effectiveness communities as parts of e-customer kindred management programs improve customer retention , thus avoiding high be of acquiring new customers. Implementation Its simple to describe e-commerce and the benefits expirationing from its implementation. Its not so easy to develop and deploy e-commerce systems. Companies have faced significant hurdle in these efforts Cost.E-commerce requires sophisticated, distributed systems based on new technologies that can touch many of a companys core business processes. As with all major business systems, e-commerce systems require significant investments in hardware, software, staffing, and training. Businesses need comprehensive solutions that are easy to use and thus help enable cost-effective deployment. Value. Businesses emergency to know that their investments in e-commerce systems will produce a return. They deploy e-commerce systems to achieve business objectives such as lead generation, business process automation, and cost reduction. They want to ensure that these objectives are met.Businesses also need flexible solutions so that they can easily adapt a system to meet changing business conditions. Security. Because the Internet provides almost universal access, a companys assets must be protected against misuse, whether accidental or malicious. At the same time, that protection should not compromise a sites usability or performance nor make its development too complex. in that location is an additional security issue Because e-commerce systems enable the collection and usage of subtile information about individual customers, companies also need to protect the loneliness of their customers. Existing Systems. Companies need to be able to harness the functionality of brisk applications into e-commerce systems.Most companies new to e-commerce already use information technology to conduct business in non-Internet environments in existing marketing, order management, billing, inventory, distribution, and customer service systems. The Internet represents an election and complementary way to do business. Its imperative that Internet e-commerce systems integrate existing systems in a manner that avoids duplicate function and maintains usability, performance, and reliability. Interoperability. Interoperability here means the linking of trading partners applications in order to exchange business documents. These systems must work together well in order to achieve business objectives. For example, the order-management application of a business partner must interoperate with the inventory applications of its suppliers.Interoperation between businesses reduces cost and improves performance. It enables the implementation of more dynamic value chains. Business partners Brijj- professional networking Merination- study material Jeevansaathi- Indian matrimonial site Allcheck deals- real estate in india Zomato- food guide 99 acres- real estate in india Shiksha- program line and career Mydala. com- deal offering site PEST abridgment POLITICAL 1. Government support for increasing Internet penetration in India. 2. revenue enhancement benefits to corporate. 3. Government policy to inc rease jobs 4. Pumping money in the infrastructure scotch 1. Booming Indian economy. 2. Increase in Indian GDP 3.Increase in ratio of Employed to unemployed people 4. Base of internet users compute by 10 to 11 times in last 6 years. SOCIAL 1. People spend more time on internet 2. Rise of social networking site 3. High priority on time and convenience. 4. Improving usage of Broadband and high computer literacy. TECHNOLOGICAL 1. increase in wideband services 2. Increasing penetration rate of broadband and wireless internet. 3. Better managed E business site for ease, privacy and advancements in net banking. SWOT Analysis naukri. com has the first mover advantage. It is still stipendiary off till date with naukri having the best brand recall in terms of job portals. The site design has received great bridal among Indians. (better than monster and timesjobs) It has the experience of being in the market for almost a decade. It has a large market share while monsterindia and Timesjo bs are far-off behind. It ranked as Indias number one job site on all parameters page view, reach, and traffic. It has the advantage of a clear revenue model since its inception. bit it has a few services that are dispense with to both job seekers and job providers, the majority of their services are stipendiary for by the recruiters. It has a very committed team. This is clear from the visits made by them to establish contact. It is known to have one of the best work atmospheres. Weaknesses It has a large number of employees and consequently the company incurs a high cost for managing salesforce. There is a high level of attrition. Employer Branding on Naukri. com is hardly visible which is a major product flaw on the portal Opportunities Internet users are increasing day by day. Approximately, 7. 5 million urban Indians are using the net. Further, with broadband infrastructure being involute out, there are more opportunities on the net. The scope of online recruit ment is, therefore, increasing. manage any other online recruitment company, it has the advantage of being a low cost medium of recruitment. SHIKSHA. om and JEEVANSAATHI. com are the group portals of naukri. com and have great potential The online opportunity for hiring in India is growing at 80-90 per cent each year. THREATS Chances are that many more potential competitors may gain entry into the market. It is rather possible that any one of the players may also provide value-added services to clients like conducting preliminary interviews, etc. Sabotaging the existing clients of naukri. com by its competitors recently and luring them with more listing and other value-added services at slightly more subvention can have a long term negative impact. While this issue can be tack-led out by naukri. om, if it continues, it may result in erosion of market advantage and loss of customer arrogance on a single job portal i. e Naukri and hence loss of brand loyalty. Ethical Issues 1 ) Web tracking E-businesses draw information on how visitors use a site through log files. Analysis of log file means turning log data into application service or installing software that can pluck relevant information from files in-house. 2) Privacy Most Electronic stipend Systems knows the identity of the buyer. So it is necessary to protect the identity of a buyer who uses Electronic Payment System. References http//www. slideshare. net/dipaliqween/infoedge