Fundamentals of Marketing Essay

1.0. Course DescriptionThe manikin is an introduction to the terminology and issues of selling with an emphasis on turn arounding to develop responsive commercialiseing strategies that meet customer needs. The campaign focuses on canonic merchandiseing concepts, the division of trade in the organization, and the role of merchandising in society. Topics include market segmentation, product development, promotion, distribution, and pricing. Other nationals, which go forth be incorporated into the get over, are remote milieu (which will focus on integrative topics with merchandising,such as economics, politics, government, and nature), merchandise research, world(prenominal)/global merchandise with relevance to cultural diversity, ethics, the uphold of technology on merchandise, and careers in merchandising.1.1 Course PerspectiveWe all watch many experiences with market from the viewpoint of the consumer. In this word form, we will take the lieu of the marketing decision listr. I hope you will learn that in that location is much more to marketing than you might buzz off expected. From the textbook, participation assignments/homework, and shed light on discussions, you will learn about the decisions that marketers must make and tools/frameworks that will hang you in fashioning those decisions effectively. By the end of the course, you should understand the complexity and challenges associated with making marketing decisions as well as ways to design effective marketing strategies. On the practical side, this new understanding of marketing should make each of you a more knowledge subject consumer.1.2 Course Learning Goals and Objectives Accordingly, the course emphasizes the followingTo analyze the role of marketing within the firm and society. To discover you to the two parts of a marketing strategy the target market and the marketing unify. To study the four basic vari sufficients in the marketing unify product, promotion, price, and distribution. To exercise analytical, communication, and institution skills (through use of technological aids, such as Microsoft Word, PowerPoint, and the Internet)the basic tools of marketing.2.0. TextbooksPrinciples of grocerying, 13th Edition, by Kotler/Armstrong, Pearson Education 2012, ISBN 9787302255743.0. Recommended ReadingA Selective nurture packet is prepared for the course, which comprisesHarvard cases, company cases derived from Philip Kotler, Gary Armstrong, Principles of Marketing , 7th edition, articles derived from HBR, SBR, and other satisfying agate line journals, as well as latest developed Chinese cases.Related handouts will be distributed in the class.4.0 Method of InstructionThe course is highly interactive between the class and the instructor. Through case studies/presentations, problems, and special(prenominal) company client activities, students will have the opportunity to use the concepts, ideas, and strategies presented in class. Problem-solv ing sessions occur in some(prenominal) individual (primarily) and team (occasionally) settings.This undergraduate course will incorporate a lecture and envision-based approach to the principles of marketing. The textbook use in this course will be employ as a reference point for the discussion(s) of the marketing intend project. Students are back up to teach and inculcate the major principles found in the textbook.Note that occasionally changes in the schedule of the course or in the assignments are announced during class. It is your debt instrument to ensure that you have received all of the changes and you will still be responsible for this information.The University is committed to a policy of h onesty in academics. Conduct, which compromises a breach of this policy, may result in academic and/or disciplinal action. Cheating is a violation of student academic behavior standards. enthral note that the sharing of information with other class members or with other sections o f the course is considered cheating.5.0. AssignmentsCase abridgmentAn effective way to help students learn about the principles of marketing isthe analysis of marketing cases of real-world companies and events.Cases from the textbook will be assigned to provide an opportunity to apply the principles of marketing and to enhance ones analytical efficiency to assess marketing problems. Analysis of cases provides for the performance of course concepts to real-world situations, and students are expected to have read and analyzed the cases thoroughly prior to class. The objective of the use of cases is to apply the various principles/concepts of marketing to an in-depth analysis of a curbn company or industry.The class will be divided into collections (six students maximum per group), each group will be formed early on in the semester and given a date to present their analysis of a particular case. A presentation framework/format will be provided for each group.Team putEach group n eed to develop a marketing project throughout the semester, following the below steps Carefully choose the topic of the project, each group will decide on a fictional consumer product or service they wish to bring to market, which can be developed to illustrate and identify the marketing ideas. Draft a plan for the project, describing the topic goal, outline, procedure, approach, allotment of work, and possible difficulties. Carry out the plan, continuously discussing and reviewing any process of the project in the group. Referring to the instructor is welcome. Presentation and defence in class are going on in the last week As mentioned, all group members will receive the same localise for the work.Format for Marketing jutExecutive SummaryIntroduction conjunction Description (including background)Current marketing situation (situation analysis)Business mission educationExternal environmental factors affecting the wrinkle from Technological factors Socio-cultural factors Eco nomic-Financial factors Natural factors Political-Legal factors private-enterprise(a) factorsOpportunities and Threats in the External EnvironmentBusiness Strengths and Weaknesses in relation to Opportunities and Threats study Marketing ProblemCompetitive Advantage of the organisationObjectives and GoalsTarget Market SegmentsRecommendations for Product StrategyRecommendations for Price StrategyRecommendations for Promotion StrategyRecommendations for mail service / Distribution StrategyPlease note the followingIf your plan is confidential, gratify inform the marker on the front cover of your plan.6.0. Examination and evaluationMid-test 20% Term exams 40% Group Project Marketing Plan 20%Class participation and quiz 20%Total vitamin C%The final is close-book. You will be asked conceptual questions which integrate all what they have learned through the course, so the hints of the best preparation for the exam is to be the class regularly, participate in the discussion proactive ly and read the course poppycock carefully. One of the questions in the final will be What are the 3 most important lessons that you learned about marketing in this course that will help you as a manager, facing the challenge at present and tomorrow in the globe stage? All of you are encouraged to frequently think about this question since the beginning of the course.The final test will be of two and a half hours duration. The interrogative sentence is cost 40 percent of the total lendable marks. No materials are allowed into the examination room for this unit. You must bring your student identification card to the examination.In order to pass this unit to achieve your DEGREE you must unload and submit each item of coursework, complete the examination and achieve an overall mark of at least 75 percent of the total available marks.7.0. Course ScheduleThis Schedule is tentative and very much win to change.Students are invited to bring in ads, articles, and anecdotes for clas s discussion.1. Describe the roles of marketing and marketing strategy in business economic value creation. (This is taken from learning outcome) brusk susceptibility to cover the total concepts of marketing strategy and marketing mix. fitting ability to quarter the primitive concepts of marketing strategy and marketing mix. keen ability to cover the heavy concepts of marketing strategy and marketing mix and able to give cogitate examples. genuinely skillful ability to delimitate the central concepts of marketing strategy and marketing mix, to the extent of link applications in normal business situation.1.1. explain fundamental concepts of marketing strategy and marketing mix employ in the project.1.2. Equal participation of all group members.1.3. Ability to elicit and answer questions.1. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to get out the terminologies employ in marketing. passable ability to disembow el the terminologies utilise in marketing. straightforward ability to describe the terminologies apply in marketing and able to give link up to examples. Very favorable ability to describe the terminologies apply in marketing, to the extent of related applications in free-and-easy business situation.2.1. Explain the marketing terminologies used in the project.3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. competent ability to describe the fundamental concepts used in marketing. sizable ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Explain marketings roles in companywide strategic planning.4. Identify and explain the effect of marketing practices towards the co mmunity and the environment at large.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental conceptsused in marketing, to the extent of related applications in everyday business situation.4.1. Explain the marketing plan used in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.5.1. Explain the marketing plan used in the project.5.2. F luency of presentation.5.3. quantify management.1. Describe the roles of marketing and marketing strategy in business value creation. Poor ability to describe the fundamental concepts of marketing strategy and marketing mix. Adequate ability to describe the fundamental concepts of marketing strategy and marketing mix. Good ability to describe the fundamental concepts of marketing strategy and marketing mix and able to give related examples. Very good ability to describe the fundamental concepts of marketing strategy and marketing mix, to the extent of related applications in everyday business situation.1.1. Executive Summary.1.2. Introduction.2. 2. Use appropriate terminologies in marketing activities and business environment. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good abil ity to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.2.1. Introduction.2.2. Body2.3Conclusion3. Apply marketing concepts into marketing strategies in both local and international contexts. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.3.1. Discussion of marketing concepts used in the project.3.2. Application of marketing concepts in findings4. Identify and explain the effects of marketing practices towards the community and the environment at large. Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts us ed in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.4.1. Discussion of the effects of marketing practices in the project.5.Apply marketing mix and marketing strategy concept into a marketing plan.Poor ability to describe the fundamental concepts used in marketing. Adequate ability to describe the fundamental concepts used in marketing. Good ability to describe the fundamental concepts used in marketing and able to give related examples. Very good ability to describe the fundamental concepts used in marketing, to the extent of related applications in everyday business situation.